1)Facebook acts as a free yet effective invitation partner.
2Facebook promotes active discussion and sharing of thoughts between millions of users.\
3 Facebook has a unique provivison called Facebook Connect that let's you use Facebook's code to create an authentication mechanism for your website.
4)Facebook's Application Development Platform has turned many ideas into businesses and young people into entrpreneurs.
http://digitizor.com/2009/09/09/interesting-facts-about-facebook-and-users/
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